Every business needs a website. Even individuals have their very own website or blog. A well-built website that incorporates web design can do wonders for a local business anywhere around the world. You can even run your business from home without requiring an actual brick and mortar space.
In today’s world, everything is done through technology and the Internet so there is a need for a website to give your business an edge over your competition. Internet has become the global market with huge potential to grow even more. There are millions surfing the web every day. Internet has made yellow pages, business directories, and other older advertisement medium outdated. Also, owning a website is economical, convenient, and highly effective for marketing and promoting a business. The whole process of doing business over the web is known as e-commerce. E-commerce fully functions online with online buying and selling, online registration, online payment system, etc.
What Comprises Websites
Going back to websites, all sites are created using markup language like HTML, XHTML, XML, CSS or Cascading Style Sheets, and programming languages like JSP, PHP, ASP etc. Formatting a text using font, font size, font color, inserting images, sound and videos, background image and/or color, table etc. are all part of designing a webpage.
A website usually constitutes of a homepage, contact us page, and so on. The homepage or index is the first page that is shown when visiting a website. The content of a website is as important as the actual designing of a page. A killer combination of the two helps bring in traffic to a website. Careful planning is necessary however. It is important not to overdo it and put everything in one place like large files as these increase the loading time of a webpage and actually slows it down. It is better to distribute files into different pages and sections of the site.
Two Types of Websites
There are two types of websites – static website and dynamic website. A static website is a simple website that doesn’t need programming and its content doesn’t change. It is written using HTML and CSS codes. A static website will have the same content, images and layout. A dynamic website on the other hand, is user-friendly with its content changing in real time. The content of a dynamic web page or site interacts with the user and may change automatically without having to manually intervene. A static website costs cheaper than a dynamic one.
Cross Browser Compatibility
Aside from all details mentioned, there’s one last thing to check before the website is up and running on a web server. It is necessary to ensure that the website is cross browser compatible. This can be done by running the website on different web browsers like Google Chrome, Mozilla Firefox, Internet Explorer, etc. and making necessary adjustments and coding if needed.
SEO and Web Marketing
Web design can also benefit from SEO or search engine optimization. SEO helps in improving a website’s rank in search engines like Google, Bing, Yahoo etc. SEO and web marketing is important in generating traffic back to a site.
If you’re looking for professional services for both web design and SEO, Globalgraphics UK, a web designer Birmingham company which provides a range of services from redesigning a site, SEO, graphic designing, branding, paid web marketing, ecommerce, and content management. For more details, please visit http://www.globalgraphics.co.uk.